You specialise in paid marketing but how do you get business from LinkedIn for your agency?
How to win clients on LinkedIn as a digital agency owner
The irony of PPC is that generally it only works for PPC agencies and digital agencies if you have a massive budget or are happy to play with the long tail keywords and be region specific.
On LinkedIn, the only real asset you need to successfully win clients via LinkedIn, isn’t money, it’s time.
Time and to be a decent person.
And that’s kind of it.
Stop trying to compete with other agencies
A lot of agency owners will dabble with paid advertising for their own businesses.
And if you speak to any agency owners, most of them will tell you that paid ads don’t work for agencies.
Because every other agency out there is doing the same thing.
It’s incredibly competitive and expensive to get it working for a digital marketing agency.
Many agencies try every other avenue to generate new leads EXCEPT organic LinkedIn relationship building!
How to stand out from other agency owners
There are still a lot of agency owners who aren’t making the most of LinkedIn.
Less than 10% of people on LinkedIn are actively posting on LinkedIn.
If you were one of the 10% who were active, you’d be seen.
You’d get in front of decision makers.
You’d achieve what I have seen with my agency clients: they raise their profile, and they get business.
It’s that simple.
Steps to LinkedIn success for agency owners
Make your LinkedIn headline stand out
Don’t be bland, you will be ignored.
Add keywords
Niching is a good thing to do: it helps you speak directly to your audience and helps them associate you with the problem they need fixing. Eg “Paid advertising for the hospitality sector”.
Be brave, even for a short period of time
If you’re finding your agency is getting lost in a sea of agencies doing the same thing, be brave and focus on a sector that you know you’re really good at.
Add details of that to your headline and your banner.
Give it a good three-six months focussing on that sector.
Watch the magic happen.
Optimise your LinkedIn profile
Add humour or a touch of ‘you’ to your headline to allow us to see you as a person and not just another agency.
If you have eg 150 5 Star reviews on Google, mention that in your headline.
Use your About section to talk about the problem you fix for people, rather than as a section of your CV.
Use your Featured section to add value or invite to sign up to a newsletter.
Use your Services section to be very clear about your services and make sure you have reviews on those for each service you offer.
Get recommendations on your profile – social proof is important.
Comment and post
Posting is the way you position yourself as an expert. So you do need to do it.
Commenting is the way you show you’re a decent human and will help grow your network and your brand awareness.
So you do need to do it.
Chatting in the DMs
When you connect with people, DON’T TRY TO SELL!
If you start selling then you’ve lost the sale.
LinkedIn is: slow and steady wins the race.
Your profile does your selling for you.
All you have to do is work to raise your profile, post about what you know and allow us to see that you’re human, support others.
In the DMs, do as you’d do in real life if you met someone, and get to know people.
Don’t be a salesperson.
Don’t be a salesperson.
Don’t be a salesperson!
Do LinkedIn Lives and events
These will help significantly with your personal brand positioning and awareness.
Doing these activities help us see that you really know your stuff and you’re confident on LinkedIn.
And that will help build trust
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